Trademark Registration

Michalaki Pitsillidou Rozen Law Firm > Trademark Registration



Trademark Registration

Trademark Registration


About Trademarks:

Trademarks are signs that are used in trade to identify products.  According to the Council Regulation a trademark is defined as:

A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. It consists of signs, in specific words, including private names, or designs, letters, numerals, colors, the shape of goods or of the packaging of goods, or sounds, provided that are capable of distinguishing the goods or services of one undertaking from those of another. The trademark symbols are (®, TM and SM).


It can be registered as a trademark:

  • Word marks, letters, numbers or a combination of letters, numbers and words.
  • Colors and slogans.
  • Three-dimensional marks.
  • Figurative marks (logo), whether they include words or not.
  • Sound marks.


What cannot be considered as a trademark:

  • Descriptive marks (therefore, several exceptions may apply, in case such marks have become distinctive due to an extensive use).
  • Shapes which result to the nature of goods.
  • Marks that are words or devices used to indicate specific goods or services.
  • Marks that may mislead the public on the nature, the quality of the geographical origin of the goods or services.
  • Marks that are contrary to public policy.
  • Marks that could be considered offensive in other countries.


International Registration:

Our firm offer registrations in over 150 countries around the world. This has been the result of our excellent networking with local representatives in every country.

International trademark protection needs that a local agent and this is sometimes hard to be succeeded, since a trustworthy and efficient local agent is not easy to be found. We also provide a truly global network of the finest agents on IP law. Currently, our international network of IP agents overdraws the ‘100’.

We will guide you in deciding the current classes, in order to best protect your trademark. We will also recommend the countries, where such registration should be made and the stages for cost optimization purposes, we will recommend the best strategy for the registration and we will offer you the appropriate requirements in each country.


What are the Classes:

A Class is an explanation of the services that the trademark will be related to. Registering a trademark does not cover all the sectors, however it will protect only the classes specified within the particular application.

While choosing the Classes to be covered by using the registered trademark, you need to make sure that you choose the proper ones due to the fact that ‘adding’ Classes later on you may need to re-apply through a new application.  Our team is available to assist you on determining the right Classes you should apply for.


Trademark Search, pre-registration:

We advise that prior to submitting for a new trademark registration, the first thing to do is to confirm that your intended trademark is available for registration. We perceive comparable trademarks and names, however avoiding unnecessary charges and claims when possible. In this way, we make up your mind of your registration possibilities.


Trademark Watch, post-registration:

Registering your trademark is important. IP public authorities would not be much concerned about your trademark and the responsibility lies on you to make sure that you reveal the market and identify feasible trademark applications which is probably similar to your trademark. It is not possible for any individual to manually monitor international IP registrations, but our IP network offers an automated tracking solution which will detect possible conflicting applications and notify you. This will provide you the proper object to a possibly infringing mark.




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